Choosing a domain—and keeping control of it
A practical domain checklist: naming, ownership, access, renewal, DNS, existing services and the questions to ask before registration or transfer.
Create and reach people
Being found is only the beginning. People need to understand what you offer, trust the next step and be able to use it. Your team needs the systems behind that experience to work together.
A website, an application and a publishing programme solve different problems. Begin with the people you want to reach and the action they need to take: learn, enquire, buy, book, collaborate or get support. That gives design, content and integration a shared purpose.
Content changes. People join and leave. Orders need follow-through. A digital project should discuss ongoing ownership, updates, security, hosting, backups and support—not leave those questions until something breaks.
You can arrive with one problem or a wider plan. Bring the existing website, customer journey and constraints. We will discuss the relevant work and the dependencies before agreeing a delivery scope.
A useful next step
You don’t need a finished specification. Start with the information you have and the questions you need to resolve.